The Zestfest show was sold a couple of weeks ago, and now a big change has followed. The show has moved it from Mid-September to the end of January and to a brand new venue. I received an email with the following message attached:
Pictured above: The Irving Convention Center at Las Colinas, a brand-new, architecturally stunning facility in the heart of Dallas-Fort Worth.
The Dallas-Ft Worth area is now the fourth largest metro area in the US, and the Irving Convention Center is right in the heart of it. Adjacent to DFW International Airport and at the crossroads of key regional highways. Significant consumer interest in the building and events held there, and with easy access to it for residents throughout Dallas-Fort Worth.
Dear Prospective ZestFest 2011 Exhibitor,
We are thrilled about the possibility of seeing you in Irving, Texas January 28-30, 2011 for ZestFest 2011! The event will be held in the brand-new Irving Convention Center at Las Colinas, an architecturally stunning facility in the heart of Dallas-Fort Worth. The Irving Convention and Visitors Bureau and the Irving Convention Center have a tremendous number of special promotions planned for ZestFest 2011, with the key focus on driving consumer attendance to
the show. Plans include:
A ZestFest Getaway Weekend sweepstakes used for a variety of promotions. The package will include round-trip airfare, hotel accommodations, transportation, and tickets to all ZestFest 2011 events and other area attractions.
Digital postcards/eblasts promoting ZestFest to our database of 40,000+ leisure market contacts that have opted-in to receive DFW vacation/getaway information and offers.
A direct mail campaign promoting ZestFest and the getaway weekend sweepstakes to a targeted list in key regional feeder markets.
Social media promotions focused upon attendance-building messages, including those in Facebook and Twitter, where we have several thousand fans and followers. We’ll also include extensive media outreach and search engine optimization initiatives in our tactics.
The creation of special ZestFest packages and rates from Irving hotels for a “ZestFest Hot Deals” section of our site, to be used in email campaigns, social media work, media releases, and more. And the list goes on!
You’ll soon find all sorts of information about the 2011 event at www.ZestFest2011.com (the site is currently under construction). For information about our city and center, visit us at www.IrvingTexas.com & www.IrvingConventionCenter.com. Pam Betz and Greg Bagarozy have been managing the show for more than five years and are still leading the plans for the event, and you can be sure ZestFest 2011 will be the best one yet.
For more information on booth reservations for Zestfest 2011 or entries into the Fiery Food Challenge, contact Judy Magouirk at 817-306-4386 or firstname.lastname@example.org. If you are in the DFW area and would like to see the construction of the Irving Convention Center, we host a hard hat tour the fourth Friday of each month and would love to include you.
Contact Cheryl Calhoun at 972-252-7476 or
email@example.com for more information.
Our team is making certain this is the hottest ticket in town, and we’re excited about seeing you!
Maura Gast Thom Connors
Executive Director Senior Regional General Manager
Irving Convention & Visitors Bureau Irving Convention Center at Las Colinas