The Intensity Academy Spicy Lick-A-Thon basically is a lollipop licking contest using the hottest known lollipop in the world. Registering at 1.5 million scoville units, it is pretty darn spicy. The object of this contest is to suck the lollipop down until it is gone. Intensity Academy is a multiple award winning sauce company just in case you did not know. Amongst those accomplishments were their new NOLA awards given to them at the show winning in quite a few categories. Well, they have made quite the leap with this here spicy lollipop. Watch and see what happens.
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