2nd Annual NYC Hot Sauce Expo

2014 NYC Hot Sauce Expo poster

Building on the success and momentum of last year’s Expo, Steve Seabury of High River Sauces is working very hard to elevate his baby to a whole new level. From last year’s outdoor event in Williamsburg, Brooklyn to the indoor confines of the Penn Plaza Pavilion right next to the infamous Penn Station in New York City. With a bigger venue, comes bigger expectations, but Steve Seabury seems up to the task with major spots lined up for the week. Highlighted by NBC Nightly News at 7pm on Thursday March 27 & CBS This Morning Show Saturday Morning at 8am. Pulling all his media connections together Steve has the print media, Radio and TV entertainment world covered. If you look at how well the first year went, then the 2nd year is bound to be an event for the ages.

What is on tap for the Expo?

Get your taste buds ready for the hottest event of the year: the second Annual NYC Hot Sauce Expo exclusively at Penn Plaza Pavilion. With a variety of hot sauce, music industry veteran Steve Seabury of High River Sauces, Jimmy Carbone of Food Karma Projects and Jimmys No. 43 bring you New York’s hottest culinary tasting event featuring:
● 40+ National hot sauce vendors;
● Craft beer and indie spirits;
● Food vendors and spicy foods;
● VIP area with select sponsors and vendors
● The Screaming Mimi Hot Sauce Awards – Several hundred international hot sauce companies will submit sauces to be judged by a panel of seasoned tasters. Prizes will be awarded to judges favorites and winners published in Chili Pepper Magazine.

For tickets and information, visit http://www.nychotsauceexpo.com/vendors.php

There are plenty of vendors to sample spicy products, and there is a nice schedule of entertainment too.  ILoveItSpicy has once again teamed up with Tim Bader of Volcanic Peppers and Grimaldi’s Pizzeria to reintroduce the masses to our Fiery Pizza Eating Challenge.  We are bringing back another amazing trophy that rivals any eating contest you have ever witnessed.  Defending Champion John Krasnow will be back to keep his title and to get another trophy for his mantlepiece.    We look forward to entertain the crowd as each competitor attempts to finish their own deliciously spicy pie before anyone else can.  A race against the clock and a fight against unbelievably fiery heat from Volcanic Peppers’ blend of super hot chiles and Italian Seasonings.

Fiery Pizza Trophy 2 angles

There a slew of other contests including the ever-popular Defcon Sauces’ Deathmatch, which kicks of first at 1pm.  John Dilley is proclaiming this to be the new home of the Championship Deathmatch, so I am fearful for those that dare to take this one on.  If you have never seen one, you better check this one out.  Always entertaining.  Then we have Intensity Academy’s Lollipop Lick-A-Thon, also sponsored by iBurn.com.  Being a 1 time winner and multiple loser anytime I have faced Vic Clinco, I can tell you that while these pops are delicious, the after effects will be a constant reminder that you were in a battle.  The pain is soo good!

Ending the Saturday’s show is the Screaming Mi Mi Awards which are judged by foodies and other industry professionals.  At 4pm the winners will be announced.

Screaming Mi Mi Award Categories:

Louisiana Style
Fruit Based
Fruit Based Hot
All Natural
XXX Hot Sauce (Non Extract)
Pepper Blend
Best Hot Sauce Label Artwork
Chicken Wing
Spicy BBQ
Spicy Salsa

Something new to the eating competition world are what we have to look forward to on Sunday.  For starters we have the Heartbreaking Dawns’ Spicy Knish Eating Contest.  If you have never eaten a potato knish in NY, then you are missing out.  These delicious creations are the simplest forms of potato Nirvana, especially accompanied by a good spicy deli mustard.  So what will Johnny McLaughlin of Heartbreaking Dawns unless with his spicy knishes?  I am anxious to see.  If I could be in any eating contest I think this would be my choice.  There is also a Bloody Mary mix Down Championship that has been ongoing for a couple of months at some of NY’s hottest bars.  Pitting some great bartenders to serve up some amazing Bloody Mary’s.  Sponsoring this event is our buddy Stephen “The Murph” Murphy of The Murph’s Famous Bloody Mary Mix and they also have the great Stoli Vodka to be add their fine spirits to the challenge.

Then last, but certainly not least, Puckerbutt Pepper Company presents Smoking Ed’s Carolina Reaper Pepper Guinness Book of Records Eating Challenge.  Steve Seabury has arranged for Guinness to be on tap for this World Record, and I am not talking about the beer.  A previous attempt to video Steve “The Machine” Smallwood’s record breaking ghost pepper attempt was not accepted by Guinness even though there were plenty of video evidence and witnesses to the amazing feat.  This time, we will have a new pepper eating record, because this is the 1st time anyone has ever attempted to take on the new record holding hottest chile pepper in the world – the Smoking Ed’s Carolina Reaper – in this fashion.  Thanks to the good people of Peppers, specifically Chip Hearn, The Machine is being flown in to take on all challenges.  I do believe a plane ticket has also been purchased to bring in Ted “the Fire-Breathing Idiot” Barrus from across country to take on the Machine in a battle for the ages.  Who else will be on hand?  I can not wait to see what happens.  We at ILoveItSpicy at a bit prejudiced to the fact that the Machine is one of own reviewers here, and we take great pride in being a part of his circle of friends.  Knock ’em dead Machine!


2014 NYC Hot Sauce Expo Schedule


Saturday 3/29

10 AM

1 PM
Presents the Chicken Wing Eating Contest

2 PM
Iburn & Intensity Academy
Present the Lollipop Lick-A-Thon

3 PM
I Love It Spicy & Volcanic Peppers
Present the Spicy Pizza Eating Contest

4 PM
Screaming Mi Mi Awards Ceremony

7 PM


Sunday 3/30

10 AM

2 PM
Heartbreaking Dawns
Presents The Spicy Knish Eating Contest

3 PM
Stoli Vodka & Murph’s Bloody Mary Mix
Present The Bloody Mary Mix Down Championship

4 PM
Presents Smoking Ed’s Carolina Reaper Pepper Guinness Book of Records Eating Challenge. Who will win the Guinness Book of Record?

6 PM

2014 NYC Hot Sauce Expo Vendors

The New York City Hot Sauce Expo would like to welcome this year’s group of vendors. These are some of the best artisan hot sauce makers in the world. Make sure you stop by each booth and say hello.

The Sponsors:

(212) 502-8728

2 thoughts on “2nd Annual NYC Hot Sauce Expo

  • March 28, 2014 at 6:51 am

    Nice write-up dude! We are totally psyched for this weekend. As for the Deathmatch, we’ve tweaked the rules a bit, and thiese will probably be the hottest things we’ve ever served at a match.

  • March 28, 2014 at 7:15 am

    Thanks John. I am glad someone read it. 🙂

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