September 20, 2013
I owe a lot of my sanity on this trip to the Sauce Goddess, Jennifer Reynolds. I was still having personal issues that I could not drop, and she told me to focus on where I was and have a good time with the people around you. Jennifer and I shared hotel rooms in Houston, TX as well as New Iberia and Lafayette, LA. We did the tourism thing in Louisiana and I had a great time with her company. Thanks very much Jen, you were an awesome travel mate. Our Friday schedule immediately became a bit sketchy because of the weather. It was raining and it was going to get worse and worse as a big storm was heading our way. Friday was setup day at the Stafford Centre for the Houston Hot Sauce Festival, so it was a matter of choosing the best time to dance between the raindrops.
Both Jen and I decided to visit the new iBurn brick and mortar hot sauce store before helping her setup her booth. The look of the store was amazing. So clean and professional looking. The murals were so very artistic. See the pic at the top for the outside mural and part of the inside mural is below. I really liked the way the bottles were child-protected by these small metal bar guards. While that was good against bottles tipping, the appearance was extremely sharp and appealing. Proprietors, as well as newlyweds, James and Amy Beck/Wreck had started selling products last year online and having such a widely successful show close by, they are going to support the festival by bringing in some of the vendors that appear. The idea is to tell the attendees at the show if you like the vendor’s products you will be able to reload at iBurn. Many of the vendors at the show gave away iBurn postcards to push home that point. Good marketing.