2013 NYC Hot Sauce Expo: Sneak Peak
High River Sauces hosts the 1st Annual NYC Hot Sauce Expo and folks for a first time show, Steve Seabury who is the man behind the event is doing a bang-up job promoting the thing. This week they have been doing media relations with SiriusXM Satellite Radio, NY Time, NY Daily News, NY Post and get a load of this, Good Morning America! That is just for starters. I do not remember any hot sauce related event doing this much media to rival what this show is doing presently. We expect the Food Network, the Cooking Channel, Food & Wine Magazine, the Village Voice, and a host of other media outlets to be attending the show. I do not think I felt this much buzz leading up to a show before. I am honestly very excited and there are a couple of personal reasons why.
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