CaJohn alerted me to this Spicy type of program which is repeated tonight on the History Channel, 7pm est. There might be other showings of it. His company is featured on it. Here are the details from what I found at the History Channel website:
Hot & Spicy
Premiere Date: 03/18/2010
Chilehead alert! It’s time to get hot and spicy. First we’ll take you to the home of sizzling Tabasco sauce–McIlhenny Company of Louisiana, and to McCormick in Baltimore, Maryland–the leading spice manufacturer in the world. Then, head down south to see who likes it hot at the Southern Mississippi Chili Cook Off. At the Chile Pepper Institute, taste the rare “Bhut Jolokia,” the hottest Chile pepper in the world, and learn about the chemical substance capsaicin, which gives the “Bhut” and other popular peppers their tongue-burning heat. At Sol Toro restaurant in Connecticut, owned by basketball great Michael Jordan, customers need to sign a waiver to dine on their sizzling dishes. Go to the manufacturers of horseradish, wasabi and mustard to find out how their roots and seeds deliver their own distinctive blazing burn. Using the same heat many savor, we’ll demonstrate the powerful punch of pepper spray as a weapon.