I always get excited when we step out of the normal fiery product review, and do something outside the box. This review is for a spicy peanut butter from a NY company that I met at the Fancy Food Show in DC. It seems fitting to do this review now right in the middle of our Ultimate Chilehead Comfort Food Showdown, since PB & J is a classic comfort food.
I had this peanut butter about 2 years ago for the first time. It is sometimes hard to find, but what isn’t hard to find is their other creative peanut butter line. I absolutely love their White Chocolate Wonderful Peanut Butter. I only wish they had a crunchy version of it or a spicy crunchy version of it. It is an awesome blend of peanut butter and chocolate, and I swear it is more milk than white chocolate. Another one on my must have list is their Cinnamon Raisin Swirl for those like me that love their cinnamon. If you love both peanut butter, raisins and cinnamon then you need to get that one too.
Not only did we review Peanut Butter & Co.’s spicy “The Heat is On”, but they were nice enough to also send one of their biggest sellers, their “Dark Chocolate Dreams”. I think the reviewers got excited with that extra freebie. A couple of the reviewers talk about both products. Their website is ILovePeanutButter.com and ILoveItSpicy is reviewing them. Ain’t that special?
Our review team for these reviews start off with Xero, then in his ILIS debut, Zombie gives you his take with a little help from his assistant, Big Daddy B, and finally we round it off with the one and only Machine. Everyone with their cute little nickname, how sweet. That coming from a Jewish guy nicknamed Buddah. Now a little about the company:
Someone once said that the next best thing to sliced bread is peanut butter. But for a growing number of our customers, Peanut Butter & Co. brand peanut butter on sliced bread is THE best thing period.
We are always asked about our formula for success. We see it this way: as kids, we grow up eating peanut butter sandwiches. But many of us never really lose our taste for this sticky stuff. Most of the peanut butter on the supermarket shelves are formulated, packaged and marketed with kids in mind. But in reality, adults eat more peanut butter than kids every day. And while most adults grew up on mass market brands, as we get older, we are ready for something a bit more sophisticated. And that’s where Peanut Butter & Co. comes in. We’re the good-for-you, indulgent treat that appeals to adults as well as kids.
Peanut Butter & Co.’s line of all-natural peanut butter contains no hydrogenated oils, no cholesterol, no trans-fats and, no high fructose corn syrup. Our flavors are gluten-free, vegan (except for The Bee’s Knees which is vegetarian), and certified kosher. Lastly, but just as importantly, we only use USA-grown peanuts in our peanut butter.
At Peanut Butter & Co., we continue to find ways to bring you healthful and delicious products. We’ve just introduced our new line of all-natural baking mixes as well as peanut butter packets that you can enjoy on the go. We’ve got lots more in store, so please keep us company on your journey to deliciousness!
About the Peanut Butter Guy
Lee Zalben is the founder and president of New York City’s world famous Peanut Butter & Co., and the man behind “gourmet peanut butter.” Lee grew up in Philadelphia eating a lot of peanut butter. And while an under-graduate student at Vassar College, he always won the fierce competitions he and his friends held for the wackiest but best-tasting peanut butter sandwich during late night study breaks. It was then where the idea of opening a peanut butter sandwich shop sprouted.
After college, Lee worked in advertising and publishing but he never forgot his dream of opening a peanut butter sandwich shop. While walking in Greenwich Village one day, he spotted a vacant storefront near NY University. Quitting his job the next day, the 26-year old entrepreneur-to-be started developing a business plan for his dream shop. On December 21, 1998, the vacant storefront became the Peanut Butter & Co. Sandwich Shop, offering not just various kinds of peanut butter sandwiches like The Elvis and Pregnant Lady but also peanut butter in newfangled flavors like Dark Chocolate Dreams and Cinnamon Raisin Swirl.
It was only a matter of time when people started clamoring to take the peanut butter home. Today, Peanut Butter & Co. is sold in ten delicious flavors in over 10,000 stores around the country and in Canada, the U.K., Japan, and Hong Kong. And the sandwich shop has turned into a pilgrimage site for many peanut butter lovers all over the world. Lee’s dream to open a peanut butter sandwich shop did not just become a reality, but he also created the market for specialty peanut butter.
Before we get to the review, I want to point out something really cool on their website. They have a bunch of cheap swag on their like a $4 frisbee, a $6 lunchbox(presently sold out), and a $5 beach ball to name a few things. What I love the most is their $2 Peanut Farmer’s Starter Kit. If you love peanuts and want to start growing them, then check this out HERE You will also see a lot more products at their online store besides peanut butter like jelly/preserves, 3 flavors of the infamous marshmallow stuff called Fluff, and some baking mixes. Even a PB recipe book. Check it out.
Peanut Butter & Co.
P.O. Box 2000
New York, NY 10101
212-757-3130, ext 112 for Public Relations or Events Coordinator
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